Let's dive into the fascinating transformation of a historic landmark in downtown Los Angeles, and explore how it's evolving into a vibrant creative hub.
The Evolution of an Icon
The iconic Stile DTLA, formerly known as the Ace Hotel, is undergoing a multi-million-dollar renovation, marking a new era for this beloved 1920s tower. What was once a limited-service hotel is now being reimagined as a full-fledged 'creative hub,' a concept that immediately sparks curiosity and intrigue.
A Hub of Creativity
At the heart of this transformation is AJU Continuum, an investment company with a unique vision. Jaisun Ihm, the CEO, emphasizes that Stile is more than just a hotel; it's a hub, a space designed to connect Los Angeles and Seoul. This ambitious mission is reflected in the eclectic and iconoclastic nature of the Ryse Hotel, AJU Continuum's flagship property in Seoul.
The collaboration with Design, Bitches, an L.A.-based architecture and design studio, brings a bold and fresh perspective to the project. Their first hotel venture, Stile, is a testament to their creative vision and a departure from the typical aesthetic seen in many hotels today.
Preserving History, Embracing Modernity
One of the most intriguing aspects of Stile's renovation is the delicate balance between preserving the building's historic charm and infusing it with a modern, industrial twist. The United Theater, once a flagship movie palace, now boasts modernized equipment and a fresh look while retaining its original Spanish Revival-style chandelier as a nod to its rich history. Even the iconic 'Jesus Saves' sign, a remnant of the building's days as a church, remains untouched, serving as a constant reminder of the space's legacy.
A Creative Ecosystem
Stile's lobby has been transformed into a vibrant hub with the addition of the Goodie Shop, a curated convenience store, and SparkHouse, a private members club and creative space for musicians and artists. The rooftop bar, Somewhere Special, offers stunning city views and a playful atmosphere, with a pool area now painted in a vibrant orange shade.
All guest rooms have been refreshed with a dusty rose palette, new amenities, and unique layouts, reflecting the hotel's motto of 'stay by your own rules.' The inclusion of Korean amenities and books from the former Los Angeles University Cathedral adds a layer of cultural richness to the guest experience.
Revitalizing Downtown LA
Stile's arrival is timely, as downtown LA faces challenges with declining foot traffic and increased vacancies. Business owners attribute this to crime and neglect. However, Ihm and Rudolph are optimistic that Stile will rejuvenate the area and create a supportive ecosystem for neighboring businesses.
Final Thoughts
Stile DTLA's transformation is a bold move, offering a unique blend of history, creativity, and modern amenities. It's a space that encourages exploration, connection, and a sense of community. Personally, I believe Stile has the potential to become a vibrant hub, not just for travelers, but for the creative community and locals alike. It's an exciting development that could breathe new life into downtown LA's hospitality scene.
